Search engine optimization or SEO is a process that can improve website traffic and quality. The higher the site’s ranking on the Search Engine Results Page (SERP), the more visitors the site naturally gets. AS SEARCH ENGINES SUCH AS GOOGLE GROW IN IMPORTANCE, SEO IS A HIGHLY SOUGHT-AFTER INTERNET MARKETING STRATEGY. Search engines determine their ranking sits through proprietary and confidential proprietary algorithms. However, these algorithms are based on some well-known principles. Search engine optimization is designed to apply these principles to improve search rankings. The difference between black hat and white hat SEO is related to the techniques used to apply these principles.
Black Hat SEO is an attempt to raise its ranking without search engine approval and involving deception. They violate current search engine guidelines. White hat SEO refers to the use of good practice methods to obtain a higher search engine ranking. They comply with search engine guidelines.
There are three techniques of SEO or search engine optimization
White hat SEO
According to WordStream, white-hat SEO is an SEO strategy that complies with the terms and conditions of major search engines, including Google. In general, White Hat SEO refers to any practice of improving search engine rankings on search engine results pages (SERP) while maintaining the integrity of your site and complying with search engine terms of service. You can see Google’s SEO terms here.
Search engines want to make websites as fair as possible. That’s why the White hat SEO strategy is by far the most successful. Here are some examples of White Hat SEO technology:
1. Guest blogging
2. Producing Quality Content
3. Internet Linking
Black Hat SEO
In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, technologies, technologies and strategies that focus only on search engines rather than human audiences and often do not adhere to search engine guidelines.
Some examples of Black Hat SEO technology include keyword padding, invisible text, door pages, adding unrelated keywords to page content, or page exchange.
Black Hat SEO technology includes:
- Keyword Stuffing: Spamdexing, which is a practice of repeating unrelated phrases to manipulate the relevance or prominence of resources indexed by search engines.
- Keyword sup – Includes a long list of keywords packaged, but not formatted correctly.
Invisible Text – This is the keyword that is placed in the white text on a white background to attract search engine spiders.
- Access pages – This is a fake page that users will never see. This applies only to search engine spiders to trick them into indexing sites higher.
- Invisible iFrame– User-visible pages do not have to belong to the company hosting the page. These are used to download software to the user’s computer in the background without the user’s knowledge.
Grey Hat SEO
Gray Hat SEO is a more risky SEO practice than White Hat SEO, but it may or may not cause your site to be banned by search engines and their associated sites. In general, the Gray Hat SEO practice does not fall into the Black Hat and White Hat categories because the terms of service for this issue are not clear.
Grey hat SEO is hard to define. In the words of SEO consultant John Andrews, the “grey hat” SEO is not something between a black hat and a white hat, but “a strategy/technology practice that is still poorly defined by public material published by Google, and reasonable people can contrast with the spirit of google’s published guidelines.
The difference between black hat and white hat SEO is related to the specific technology used when trying to improve the search engine ranking of websites or pages.
Read More about SEO: What is Search Engine Optimization?