On-Page Optimization

Being a Digital Marketer you have noted that Google has made many big changes to its search engine technology for marketers who have kept an eye on their SEO environment for many years. Panda, Penguin, Hummingbird, and Pigeon have already been updated to date, with multiple 2.0, 3.0 and 4.0 updates. In the past few years, you have been thinking that if you put enough keywords in your pages, you will be all right, but that’s not works. If you lost track of this zoo, you’re not alone. But, that doesn’t exactly help you where it was 5 years ago because the algorithms of today prioritize more than just search engine crawlers, but optimizing sites for the consumer.

Another major problem that you see today with SEO is how advertisers deal with it. Although many marketers see SEO as coming in one roof of actions, there are two separate divisions that are currently being tackled: on-and off-page SEO. Here are a detailed summary and clarification of some good practice for helping you to learn more about each one and change your current approach to be up-to-date.

What is On-Page SEO?

When you think of keywords in your copy and the optimization of Meta description, HTML code, title tags, and alt tags, you’re using the most basic search engine strategies. This is the basis for on-page SEO. On-page SEO applies to all actions which can be taken directly on your website to boost its search rankings. This includes the basic strategies above but also takes into account the overall quality of contents, page output, and web layout.
On-page performance analysis and Monitoring

A combination of several factors is required to efficiently optimize the on-page. Analysis and daily reporting are two key things to do if you want to improve your performance in a structured way. There is little advantage to improving the layout or content of a website if the approach is not tailored to achieving objectives and is not focused on a thorough review of the underlying problems.

In extreme cases, optimization steps not based on a solid, proof plan may have the opposite effect–undermining the reliability of keyword grading or can affect conversion rates.

On-page Optimization Techniques

There is no regular, universally recognized on-page optimization workflow. Nevertheless, research and implementation steps should be as thorough as possible, to ensure that every opportunity to boost search engine rankings (or other KPIs) is utilized.

Although there is no clear step-by-step guide for improving website on-page aspects, the following list attempts to cover most of the most common elements, grouped into four main areas:

1. Technical optimization

A website has three key technological elements that can be optimized:

1. Server speed: As search engines consider load times for website ranking purposes as part of their assessment, speeding up server response times is an important part of on-page optimization.

2. Source code

3. IP addresses

2. Content

Within this context, content does not just apply to visible items on-screen, such as texts and images. This also contains elements, such as alt-tags or Meta information, which are initially invisible.

1. Text: Although keywords are less critical than they were a couple of years ago, keyword optimization remains today a pillar of SEO. That said, the focus has shifted to more long-tail keywords, which better fit the search habits of current internet users. Think about your audience and the keywords they’re looking for, and try to create and customize the content of your website around those keywords.

2. Structural text elements: This involves the use of paragraphs or lists of bullets, h- heading tags and bolding or italicizing individual elements or words of text.

3. Graphics: All images are important elements of content that can be optimized. These can help to increase content relevance and can score well-optimized images in Google’s image search on their own. At the same time, they would make a website more accessible to users.

4. Videos: Much of what applies to pictures is also true for images. SEOs and webmasters should pay particular attention to ensuring that users can view audiovisual content that is offered on their pages.

5. Meta-tags: Two important components of on-page optimization are Meta Titles, as a page item appropriate for rankings, and Meta descriptions, as an indirect factor affecting the CTR (Click-Through Rate) in the search engine results pages. Although they are not immediately visible to users, they are still considered part of the content, as they should be closely designed alongside the texts and images.

3. Internal links and structure

Internal linking can be used to direct a bot’s access to your domain and also to automate real-user navigation.

1. Logical structure and crawl depth: The goal here is to carefully structure menus and ensure that there are no more than four levels in a website hierarchy. The fewer steps, the quicker a bot will enter and crawl through all subpages.

2. Internal linking: This dictates how to handle and distribute link juice around a domain, and can help to increase a subpage’s relevance to a particular keyword. A strong sitemap is one of the most critical on-page SEO fundamentals for users trying to navigate the domain as well as for search engine crawlers

3. Canonization: Ways to avoid duplicate content include using current canonical tags properly and/or granting no-index attribute sections.

4. URL structure: This aspect includes testing whether search-engine-friendly URLs are being used and whether the current URLs are logically interrelated. You may also look at URL duration as part of on-page optimization.

4.  Design

Today, usability is a major factor in web design. Complex graphics (e.g. using Flash) are often replaced with simpler alternatives to improve page functionality. The same may apply to other components, such as applications in JavaScript.

1.  Mobile optimization: This involves changing the desktop content of a website to allow easy access and viewing of it on mobile devices such as smartphones or tablet computers.

2.  File sizes: Too-large images or graphics will drastically increase a page’s load time. SEOs and graphic designers should keep file sizes as small as possible, as part of their on-page optimization.

3.  Call-to-Action: Specific page elements should be used to encourage user action by facilitating Website interaction.