Users Guide for SEO
We all have heard about Digital Marketing, but do you know that digital marketing is a huge bucket, and in the bucket of digital marketing, SEO is at its rims. Well if you don’t know about SEO? You are in the right place. So without wasting time, let dibs into it. No matter how many questions you have here we are going to discuss each and every aspect of Search engine optimization. It’s a vital marketing tactic for those who want their websites on top of the google search engine ranking pages.
SEO can be tough turf. And to help you get a brief idea about it will get into details. I am sure at the end of this SEO guide, you will be able to gain a clear insight into what search engine optimization is, why it is important and valuable.
So, what is SEO or Search Engine Optimization?
You’ve probably heard of SEO and if you have not yet don’t worry. SEO is the best tool in the kit of digital marketing. But the question is how do SEO benefit your website, or your company site, optimize for a search engine? I can understand a lot going on in your mind that if SEO help to rank your website in search engines. Then how to start? How much time to spend on it? How to differentiate between “good” Search engine optimization advice and “bad” or “dangerous” SEO advice?
SEO stands for Search Engine Optimization. It is the process to optimize a website or webpage that affects the visibility of any website or webpage on SERP (Search Engine Ranking Pages), resulting in the quality and quantity of organic or unpaid traffic from search engines.
SEO means changing the website design and the content of your website, making the site more engines appealing as well as for the users. We do this so that the search engine should show our website on the search engine results page at the top of the search result.
While Search Engine Optimization may be quite complicated with all the different factors influencing your ranking, the basic process is not as hard to understand.
Search engines aim is to give their users the best experience by showing the relevant content or service they are looking for. This means results that are not only of high quality but also relevant to what the search engine seeks on the search-engine pages.
To do this, different websites must be crawled or scanned by search engines to better understand how the site is. This enables them to give those who are looking for certain topics or keywords for more relevant results.
In order to get your site on the top of search engine ranking for your customers, it is important to optimize your site on the relevant keywords which users are looking for. So that search engine could show your site at the query of that particular keyword or phrase.
For your company, SEO has many advantages. You can increase the visibility of search engines by enhancing your SEO. This helps you reach potential customers and involve them. You can increase your chances of producing more targeted organic traffic by creating more engaging and efficient SEO-focused content.
There are two types of Search Engine Optimization:
1. On-page SEO
2. Off-Page SEO
1. On-Page SEO
Let’s get a deeper knowledge of on-page SEO. In the on-page, the SEO factor is the elements on your website. These are the aspects you that have complete control over so that through best SEO practices you can strengthen these factors over time. It goes to a deeper level of your site HTML platform, more than your marketing material.
Here are some of the factors of the on-page SEO that can help you improve your search result:
Image Name and ALT Tags
If your SEO keywords and sentences are placed strategically on your pages, over-optimization should be avoided. If you try to use keywords too often throughout the content, Google and other search engines will penalize your page.
Moreover, you want the focus on just one or two keywords for each content. This ensures the specific and relevant nature of your content. Trying to address too many keywords at once can adversely affect the optimization of your search engine as this often results in unfocused, thin content.
2. Off-page SEO
Like on-page SEO of the website, there is an off-page optimization that is as important as SEO on-page. Furthermore, the on-page factor on your websites can affect your site ranking. While you have no direct control over this off-page optimization, you can improve your chances that these factors would work for you.
Off SEO refers to techniques that can be used in the search engine result page (SERP) to improve the ranking of a website. There are many people involved in link building with off-page SEO, but not only that.
In general, off Page SEO has to do, in order to rank a website higher in search results, with promotional methods– beyond the design of websites.
The most important techniques of off-page are:
- Link building
- Social Media marketing
- Brand promotions/mention
- A high-quality, highly useful website has references (backlinks) to other websites more likely.
Brand references on social media (like Facebook, tweets, pins, etc.) are more likely to be bookmarked and shared by similar-minded users among different groups. In short SEO help to rank your website on a search engine so that when your potential customer searches for product and service related to yours, it will be in right front of their eyes. So looking to expand your business at greater scale opts for SEO. And before opting it want to know about the process that how it optimizes your website to get organic or unpaid traffic, which searches engine results. Well here you get all the details of your questionnaire, so surf my website for more digital predicament answers.