We all have heard of Keywords and Keyword Research. Keywords research, it sounds like a terrible job. Well, it is one of the most important things you do if you want your business to grow online or drive traffic to your blog sites.
What is Keyword Research?
Keywords research is one thing around which all your Digital Marketing activities like SEO, Social Media Marketing, or Content Marketing works. Or we can say that it is the cornerstone of all these types of Digital Marketing.
Keyword research is the method by which you analyze common search terms in search engines such as Google and strategically use them in your content, so your content is displayed higher on a search engine result page (SERP). Keyword analysis in search engine optimization is a standard activity.
Why Keyword research is important?
Our economy is based on the internet now more than ever before. Organizations that are not on any online platform would not be successful and keyword analysis offers the foundation for knowing the path of your customer.
These are the three fields in which keyword research is most important to digital marketers:
• For SEO
• For Content Strategy
• For Paid Campaigns
How is keyword research done?
Quality keyword research is more than just choosing keywords with a high search volume. You have to choose the right strategy for it.
The research starts with a list of your domain’s keywords or keywords that you would like to identify. You’d love to find it when, for example, you are selling pizzas in Mumbai when someone looks for “Mumbai’s Square Pizza” or “Mumbai’s best Square Pizza,” and then on. List these sentences.
1. Choose your focused keyword
This is the very step in the keyword research process. Keeping the niche in mind first select your main keyword for which your content or website you want to rank.
a) Check for user intent for the keyword: For which terms users are searching in search engines.
b) Traffic generating potential of focused keyword: How much traffic your focused keyword can generate. Don’t choose keywords with low traffic volume.
c) Check the organic click rate: Keep in mind that organic clicks of a selected keyword must be high.
d) Keyword difficulty: Make sure you have less keyword difficulty. Which means you can rank it easily on search engines.
2. Search for a related keyword
Go for related terms that go with your focused keywords. But keep all the related keywords make sure you pick the right keyword that is relevant to your focused keyword.
3. Search for LSI keyword
It doesn’t have any direct impact on your ranking but it helps search engines to understand that you have relevant information.
4. Thorough analysis of competitors keywords
The next step is to realize that no keywords relevant to your content have been left. Some competitors may rank with other keywords. The keyword analysis of a competitor is therefore important.
So, how to do this and proceed further?
To rescue us from this task there is a range of analysis tools for keywords such as Google Keyword Planner, Moz Keyword Explorer, etc. For the analysis, you can also use Google Search Results and Google Trends.
5. Long-tail keywords
Long-tail keywords are comprehensive and specific terms that give a clearer image of the user’s purpose. This allows the search engine to produce more accurate results than in the case of short-tail keywords. Long-tail keywords should be part of the plan for your keywords research.
6. Short tail keywords
Short tail keywords do not offer a clear picture of the user’s intent since they are short and typically have a general, not the particular definition. This leads to a lot of results that do not fulfill the user’s requirements.
Wrapping it up
Learn to use keyword tools, evaluate search volume and keyword rivalry, and pick the best keywords. Because, despite a good topic, a web site or blog that does not have quality keywords is hard to identify. It’s an art to finding the right keyword and comes with best practices.