What is Google Search Console?
You may already know what a Google Search Console is, no well it also termed “Google Webmaster Tools” does the name rang a bell. If not, then don’t worry I will take you to the ride of the complete guide about the webmaster. As webmasters are marketing experts for SEOs, designers, company owners, and software developers and it has become a valuable tool among several other groups. Google agreed in May 2015, to change its name further to reflect the diverse community of users of Google Webmasters Tools (GWT).
If GWT or Google search consoles are not known to you, let us go back to square one. The Google Search Console is a free tool that lets you know a lot about your website and its users. You will use it to learn about the number of users and the way they find it if more individuals access your site on a mobile device or computer, and the most popular pages on your web. This also will help you identify and rectify website errors, build and test a robots.txt file by uploading a map.
When you have a website, the free webmaster services of Google are invaluable resources to use.
This free tool helps you boost the overall performance of your website by identifying issues that can discourage Google from suggesting it or from featuring in organic search results.
Setting up Google Search Console
Go to the Google Search Console to get started. You will need to sign in to your Google Account to access it–make sure to do the same with any Google Webmaster software you do. To access your account Look for the red button that says Add a Property, once you’re logged in. Enter the HTML and press the button for your website.
Google can request you to verify from there that you are the website’s owner. You can do so in a variety of different ways. If you already use Google Analytics, the simplest alternative is to pick your favorite verification method in the Google Analytics Tracking Code. While your tracking code is located in your Google Analytics homepage section, with no question, you are going to be in.
You can also perform a variety of different tasks with access to the Google Search Console. Here are some of the key ways of how to use it.
1. Submitting a sitemap
Whilst web crawlers of Google can learn a lot on their own about a website and its web pages, they can learn a little more by submitting a sitemap to Google.
Most websites create a sitemap for you automatically. If not, you must create and upload a sitemap to your server. If you have it, it is incredibly easy to add to the Google Search Console.
Look on the right of the screen of the standard edition when displaying the sitemap portion on the main page of the dashboard. To pick Sitemaps, click on the grey button.
Instead, in the left corner of the screen, you can find the red Add / Test Sitemaps icon. Click it and complete the Sitemap URL of your domain.
Tap on Sitemaps from the left side of the page in the new dashboard, and then fill in the URL of the seating tab.
2. Common Keywords people use to find your website
A person who searches for your website organically using a common search word (keyword) to get there that can be found at the most common keywords on your website on Google Search Console.
You can find this information in the typical Google Search console view by tapping in the center of the main dashboard on the search overview panel.
The same information can be found in the latest Google Search Console, either in the left or in the top box of the main dashboard, by clicking Results.
Google shows you the number of clicks each keyword gives you as well as the number of clicks that your website appears on your main page in the keyword (impressions) search queries, and by clicking at the upside-down triangle, you can access the other categories (CTR, position).
Such information tells you how your SEO plan effectively attracts users to your content. And it will show any keywords that people think you have no intention of targeting.
3. Find your popular pages
Each site has pages in search engines that perform better than others. The search console from Google will help you find the pages that bring most users to your website.
Within the same section you’ve found keywords, you will find the most common pages and browsing and accessing different subsets of data work just the same.
Select Pages from the menu in both versions of the site; pick Keywords on the same search analytics area.
You see a list of the pages that people have visited and clicked with the best-performing pages right at the top in descending order of popularity. The old version of the default display displays the most common click pages, clicks, and impressions in the new edition. In terms of click rate and location, you can also see what works best.
4. Monitoring where your visitors are coming from
If your company operates in a specific part of the world, then traffic is more critical than anywhere else for customers living in a given geographical region. You will also use data from the Google Search Console to ensure that you have the right people to reach.
Each section is the same as the keywords and data sections. Pick Countries from the menu in both versions.
You can see how many clicks the website gets, with the highest numbers at the top of the chart. You can also turn, as with the other groups, to display the results based on experiences, click rate and search ranking.
5. Compare your site on different devices
Every organization will now have a mobile website. So while you have already taken steps to make sure the website on mobile devices looks fine, it is also important to know which portions of your visitors from different devices connect with your website. You’ve been covered by the Google Search Console. It is the last piece of data in the same field as the previous three.
Select Devices from the menu in both versions.
Here you can see how many clicks you get on any form of devices and turn to the average position and the number of impressions you want to see.
6. Optimize your site for mobile devices
While mobile testing on your website is a good idea, you can also use the Google Search Console to check that your website complies with mobile usability requirements.
Choose Device Usability from the Search Traffic area on the left-hand side screen. You see a green check mark that informs you that no errors are found everything on the site looks fine for Google based on the criteria for mobile user experience.
Within this section, you can get a message to let you know how well your web site performs on the cell phone, like the flash or small font size, so you can repair it.
7. Linking Sites
This is critical knowledge to be available to everyone based on SEO. Backlinks are one of the most important factors so that the credibility of your website increases in terms of Google’s algorithm any time an authoritative website is connected to you.
Select Links to Your Page under Search Traffic from the left-hand side.
You can find a list of web pages with a link back to your own on your web site, along with a list of pages on your web site that most other sites connect to. You can also see the texts anchoring other sites are most widely used when linking back to you under the section called “How your data is linked.”
More specifics on each backlink are available by clicking on the website, then clicking on the list of links. From here, you can view other pages containing the link and see how it is being used for yourself.
8. Fixing Broken Links
Broken links provide the users with a negative experience and distract the people from the working pages they want. Sometimes, they make you look bad to Google and can have a negative effect on the rankings. This is not bad enough.
Information about errors encountered by Google while ramping up the site, including all URLs that have returned a 404 error, can be encountered in the Crawl section of the Google Search Console.
By clicking on every entry you will find the question of the link on your Web site and where the link is located.
This is useful knowledge to enhance your experience on the website and erase any annoying mistakes that your visitors may now encounter.
9. Website Security Issues
Major website hacks seem to be in the news every day. Even if your company doesn’t make headlines, it can still be serious problems for you if you get hacked. This is twice as high if you have e-commerce that collects confidential customer information such as credit card details.
If your website has a safety defect, you should know it; the Google Search Console offers a fast and simple head start. In the left-hand menu, click on the Security Issues options. The Console will let you know if you don’t have anything to worry about.
When Google finds a problem, you will learn the details and how to solve them here.
10. Schema mark-up structured data
Finally, Google will confirm that it is designed to work with SERPs while using schema mark-up or other structured data on your website.
Search Display contains categories for Structured Information, Rich Card, and Information Highlighters, which are all tools used to provide Google’s crawlers with more detail on how to view your websites in the results of your search.
The console provides details on whether or not all of your coding for these categories is set up or whether you have to make adjustments.
The Google Search Console, as you can see, is completely free and packed with valuable information for every business website. If you are worried about where and how in the search engines you appear, this is your best tool to dig into the details and create an action plan to boost your SEO.