Marketers need the most efficient and innovative campaign management tools available, with one billion users now on the internet and twice as many on smartphones as 5 years ago. Every second, there are more than 2 billion Google searches.
That is the reason companies use Google Ads, often referred to as Google AdWords. What are Google Ads?
A reliable way to get online advertisements for companies spanning sectors and places, Google ads provide a proven advertisement strategy. A variety of targeting choices, flexible cost, and several different advertisement types allow each company to reach an audience and keep advertising costs under budget, both locally and globally.
Continue reading Google Ads to learn more about how it works and which features to use!
What are Google Ads?
Google Ads has been rebranded with Google AdWords. Google Ads is a leading online advertising network that enables marketers to create exclusive advertisements to target consumers. These advertisements can be viewed on Google Search Network and Google Display Network as they are on third-party pages as well as Google Search Results. Google Advertising also offers exposure to different targeting, campaigns, and bidding options.
How do Google Ads (or Google AdWords) work?
See this short description for a quick overview of how Google Ads works:
- An advertiser creates an advertising campaign, an ad group, and a single ad.
- The advertiser sets its goals such as keywords, place and much more
- The advertiser makes an offer about how much they are prepared to pay to make an ad click. This is called Bid.
- Google Ads analyze advertisements and assign a price score to advertisers.
- When user search for the targeted keyword, the ad auction launches
- Google will pick the winner by using the bids and quality ratings of qualifying ads
- Google shows the winning ads
- The higher your price rating, together with your bid, the better the positioning your ad will be.
The following factors affect your quality ranking, among others:
- Your Google ad relevancy to the search query
- The importance of the Google keyword in your ad Group
- The relevance of your ad to their landing page
- The history of the ad and the ad group
There are also general advantages of having a good quality score:
- Cost-effective – Google rewards high-quality advertisers with a reduced cost per click to increase ROI.
- Increased exposure – When your ads have a high-quality ranking, they appear on the SERP more often, the top and the bottom of the list. You can get additional clicks and conversions without raising your bids.
Keep reading if you are interested to know more about how Google advertising works!
Google Advertising (or Google AdWords) works with keywords as well as other methods for targeting such as:
- Location
- Behavior
- Interests
- Demographics
Advertisers use keywords in their Google Adwords in most cases. Such keywords form the basis for your ad campaign and decide how much your ad appears in Google’s search results and how much you bid. You should typically refresh or tweak the keyword over time as part of normal campaign management processes.
Google will review and approve your ads after you have finished designing and setting up your campaigns.
After approval, Google will begin to show your ads through the related ad networks, such as the Google Search Network or the Google View Network. However, they need to win an ad auction to show your ads.
Read Also: What is Google Analytics & How Does It Work?
There are Three Factors on Which the ad Auction Depends
Your Bid
Google Advertising isn’t an inexpensive site. Nevertheless, your bid will affect your advertising auction results. Your company could win or lose depending on your offer. Set up realistic bids, as opposed to exorbitant ones for better results and return on investment (ROI).
Your quality score is
Your Quality Score (1-10) summarizes your ads, keywords, and landing pages’ importance, relevance, and previous achievement. A high-quality score will result in lower ad costs and better positions in ad networks.
Your Ad Extensions
Ad extensions will enhance the efficiency of your ad, such as providing users with a telephone number to contact the team. You will boost your odds of winning an ad auction by adding interest to your message. While creating your ads, you can add extensions.
Google forms the basis for your Ad Rank using these three criteria, which consists of five factors:
The threshold for ad rank or threshold for a minimum rating
The search background of a user, such as time, location, and past user behavior.
Google can run its ad auction by measuring your ad rank.
In addition, Google measures cost-per-click (CPC) with this formula as it launches its ad auction:
Competitor Ad Rank / Your Quality Score + 0.1 = Actual CPC
When you win the auction — and a customer clicks on an ad, the actual CPC is what the client pays for. That is why most businesses pay less than for a keyword. However, it is important to realize that your client will never pay more than you bid.
After the auction, Google shows the winning ads to users.
So, How much Does Google Advertising Cost?
The amount you pay for Google Ads or Google AdWords is up to the network of your ad. For instance, the average CPC for the Google Search Network is between $1 and $2. By comparison, an average CPC of less than $1 remains on the Google Display Network.
Google Ads Types
- Google Search Ads
- Google Shopping Ads
- Video Advertising
- Mobile Advertising
- Display Advertising
As you can see, Google AdWords can help you improve clicks and converts as well as generate user-oriented ads that drive your desired results.