Voice search is not a new concept. When it comes to integration with our present marketing strategy, however, many of us are at a loss. Does anyone actually ask technology for software or legal advice? Or is voice search only useful when you want to get the closest coffee shop’s directions?
No matter what kind of business you’re promoting, if you’ve been wondering how to communicate in voice search language, then this post is undoubtedly for you. Even in the last year, technology has progressed, making voice-enabled search more reachable (and, consequently, more common) than ever.
Now, get a cup of coffee and relax. You are about to enter the fast-changing world of voice search.
Why Use Voice Search?
According to comScore, by 2020, 50% of all search inquiries will be voice-based. At the same time, 30% of searches will be conducted without the need of a screen.
In other words, if you don’t start optimizing for voice search in the coming year, you may expect to miss out on a lot of interest from curious customers.
People having two-way talks with their smartphones will become the norm rather than the exception. Voice search will be an important part of the customer journey.
How to Improve Voice Search
Voice-assisted search technology is available on smartphones, tablets, wearables, digital assistants, desktop computers, and laptop computers. You’ve probably previously used voice search to find out the hours of operation for a favourite store or to start a fresh playlist in your car.
The idea of using voice search in our daily lives is not particularly strange; yet, some people haven’t quite gotten the hang of applying it on the other end—to their own marketing.
1. Take a Conversational Approach.
It’s apparent that customers utilize voice search differently than they do type-based search. People who utilize voice search typically ask a query, such as “Where is the best brunch place in L.A.?” rather than typing out the term “best brunch in L.A.”
Voice searches frequently contain three to five keywords, usually beginning with who, what, how, when, or where, and are longer than their text-based counterparts. These “starters” provide us with important information and reveal the search’s purpose. Is the customer only looking into the product or are they ready to buy?
How does this improve your understanding of the language of voice search? You can tailor your material in accordance with the “normal” voice search format if you are aware of it.
You need to have a firm grasp of how your clients are enquiring about goods and services in your sector if you want this to work for your marketing.
Spend some time listening to the queries that people are asking online so you can determine what kind of material you should develop. Then, look for long-tail keywords and create a keyword list tailored to voice search.
By doing this, it will be more likely that your material will be returned to users on their preferred devices when they choose to conduct a spoken search.
2. Keep the Phrase “near me” in Mind.
According to Google, the number of requests containing “near me” is rapidly increasing (22 percent of voice search queries include it). This is because more people are using location-based search engines to find areas where they may buy things or do other activities straight away.
Given the prevalence of “near me” searches, it’s a good idea to update your online company information, including locations, phone numbers, hours, and any other information that consumers expect to discover. A good place to start is with your Google My Business listing, as Google will most likely extract information from there initially. Then, ensure that the same information is available on your website.
When your company’s information is wrong or absent, you risk frustrating potential consumers or, worse, failing to appear at all. However, when the information about your business is correct, it makes it much easier for search engines to display your information anytime it fits a “near me” inquiry.
3. Think about the Customer Journey
It’s critical to comprehend where voice search fits into the consumer journey while understanding the language of voice search. Currently, voice search is more commonly used to accomplish an action (such as calling a business or receiving today’s weather prediction) than to discover a product or service for the first time. Customers who use voice searches, on the other hand, are seeking product and service-related information.
Furthering the point, it is beneficial to consider the full flow that transpires following the initial response. For example, how can you properly direct a potential buyer from search engine results to your website to learn more? Is there a method to persuade them to come to your location after they have the information they require? Success in marketing depends on an understanding of the complete consumer journey that results from a voice search.
Read More: Change your language or use multiple languages
Conclusion
Voice search is still in its infancy in terms of usage frequency and applications even if it is not a newly developed technology. I anticipate that we will be in a very different place by the end of this year.
Marketers will need to develop strategies as digital assistants, machine learning, and voice-assisted technology expand and evolve. Starting with voice search today protects your future position.