Is Digital Marketing A Good Career Option in 2023?

Why Choose a Digital Marketing Career in 2022

As technology changes and grows, so does the demand for digital marketing professionals. In fact, many experts believe that the demand for marketers will continue to increase in the coming years.

The job market is expected to grow by almost 20% from 2021 to 2022, with most of that growth coming from marketing jobs (Indeed). But before you start updating your resume and sending out those resumes, it’s important to understand why a career in digital marketing is so lucrative right now.

Let’s take a look at why you should consider a digital marketing career in 2023.

What is Digital Marketing?

Digital marketing is the use of digital channels to promote your brand, products, and services. This marketing strategy includes tactics such as search engine optimization (SEO), paid advertising, content marketing, social media marketing, email marketing, and more. It’s important to note that digital marketing goes beyond just social media marketing or SEO. It’s an all-encompassing strategy that can be implemented across multiple channels and industries.

Why do you need to know what digital marketing is? Well, it’s important to know the definition of the field you are trying to get a job in. Don’t just read this article and think, “Oh good! I can do digital marketing!” Dig into each section and read more about the industry as a whole.

This is a great way to get a better understanding of what a digital marketing career entails. You’ll also be able to determine if this career path is right for you.

The Importance of Digital Marketing in the Future

Let’s talk about the importance of digital marketing in the future. This industry is currently valued at over $500 billion, and it shows no signs of slowing down.

In fact, industry experts expect digital marketing to only continue growing, and they expect the value of this industry to surpass $1 trillion by 2021. What’s causing this growth in the industry? It all comes down to people. People are increasingly turning to the internet and social media to research products and services before making a purchase.

And this doesn’t just apply to physical goods. Consumers are also turning to the internet to research services such as healthcare insurance or financial services. This means that companies in all industries are turning to digital marketing.

They are investing in SEO, social media marketing, paid advertisements, and more. These companies are hiring online marketers to help them with their digital marketing strategies. Why? Because digital marketing is effective .

Consumers are trusting online content more than TV commercials or print advertisements. And companies are making the most of this shift in the way consumers shop.

Why the Demand for Digital Marketers Will Grow

You might be wondering why the demand for digital marketers will continue to increase. After all, it’s not like we have more people shopping online now than we did 10 years ago.

The internet has existed for as long as we can remember. So, why are companies hiring more digital marketers than ever before? Well, the internet has existed for a long time, but it wasn’t always a place where businesses thrived.

In fact, up until just a few years ago, it was incredibly difficult for companies to make money online. But that has all changed thanks to social media and search engine optimization (SEO). Now, businesses can build their own websites, and they can use social media platforms to advertise their brands. They can use SEO to ensure that their products and services show up at the top of the search engine results pages (SERPs).

With all of these marketing tactics at their disposal, companies are investing in digital marketing campaigns. That’s why the demand for digital marketers will continue to grow.

Companies in all industries are investing in these digital marketing strategies. And they need people to help them implement these campaigns.

Job Growth: Digital Marketer

As we’ve already discussed, the demand for digital marketers is expected to grow in the next few years. But how much will salaries for these positions change? It’s difficult to say. Salaries for digital marketers vary greatly depending on where you are located, what company you work for, your education, and years of experience.

However, one thing is certain: salaries for this position will increase as the demand for digital marketers increases. That’s just how the job market works. When there is less competition for a job, salaries are lower. But when there is fierce competition for that job, salaries go up. It’s important to note, though, that the salaries for digital marketers will vary greatly depending on what industry you choose to work in.

If you are interested in working for an ecommerce company, for example, you can expect to make a higher salary than if you work for a non-profit organization.

Digital Marketing Salaries

As we discussed, the digital marketing salaries will vary greatly depending on what industry you work in, your education, and years of experience. That being said, here is a breakdown of average salaries for a digital marketer in various industries:

  • Advertising and marketing: $80,350
  • E-Commerce: $81,000
  • Finance and insurance: $67,000
  • Health and education: $62,000
  • Information technology: $83,000
  • Manufacturing: $75,000
  • Pharmaceuticals: $91,000
  • Real estate: $62,000
  • Retail and wholesale: $62,000
  • Shipping and logistics: $79,000
  • Social services: $66,000
  • Travel and hospitality: $72,000
  • Wholesale and retail: $50,000

Types of Companies Hiring Digital Marketers

Now, let’s talk about the different types of companies that are hiring digital marketers. This can help you decide what industry you want to work in and what type of company you want to work for.

There are many industries that hire digital marketers, including:

  • Ecommerce: Companies that sell their products online.
  • Financial services: Companies like banks, insurance providers, and investment companies that provide online products.
  • Health and wellness: Pharmaceutical companies, healthcare providers, and health and wellness companies.
  • IT and technology: Companies that provide software, hardware, or cybersecurity products.
  • Media and creative: Companies focused on content creation like TV, radio, and newspapers.
  • Non-profit: Organizations that provide humanitarian and charitable services.
  • Retail and wholesale: Companies that sell goods such as clothing and food.
  • Services: Companies that provide services such as legal and medical services.

Advance Your Career With a Degree

If you want to advance your career and earn a higher salary, you might want to consider going back to school and earning a degree. In fact, salaries for digital marketers with a degree are 41% higher than those without a degree.

If you want to break into this industry, you can choose from a variety of degree options including an online marketing degree, an online business degree, an online marketing and advertising degree, a social media marketing degree, and more.

You can find a wide selection of affordable degree programs at universities, online schools, and even coding bootcamps.


Now, when you look at all of this information, it becomes clear that a digital marketing career is a lucrative option for those interested in entering the field. While the job market is expected to grow in the coming years, the demand for these individuals is anticipated to increase at an even higher rate.

Digital marketing is expected to continue growing as more and more industries turn to online advertising. This includes industries that have never used online channels before. It’s also important to note that businesses will continue to invest in digital marketing campaigns as well.

Now that you know what digital marketing is and why it’s important, you can decide if this is the right career path for you. If so, it’s important to keep up with trends in the industry so that you can stay ahead of the competition.

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