Over half of the world’s population currently uses social media in some way. This means that businesses can reach practically any type of consumer through these platforms.
There are a plethora of best social media sites, applications, and platforms to choose from, each with its own set of features and target audiences. As a result, each company must develop its own social media strategy that is tailored to its target audience.
Choosing well-known platforms, on the other hand, has merit. Those with a high number of active users are more likely to be of interest to your target audience.
So, which social media sites are currently the most popular? A list of 20 best social media sites with different features, niches, and user bases is provided below. You don’t have to be on every single one of these sites. However, some of these might be worth including into your marketing strategy.
What is the Purpose of Social Media?
People use social media to express themselves, debate their passions, keep in touch with friends, and advance their jobs. Different social media networks are utilised for different objectives. For example, on TikTok or Instagram, people express their creativity the most; on LinkedIn, people promote their careers the most.
Types of Social Media
- Social Networking
- Photo Sharing
- Video Sharing
- Interactive Media
- Blogging/Community Building
1. Social Networking
Examples of major platforms
Facebook: 2.6 billion monthly active users.
One of the most well-known and best social media sites in the world is Facebook. More over a third of the world’s population utilises Facebook, with 2.7 billion monthly active users. Facebook, which was founded on February 4, 2004, has continually changed throughout time to meet the requirements of its users and attract new ones. Instagram and WhatsApp were purchased as part of the deal. Businesses can make their own pages, groups, and events on the platform. For those that want to boost their presence among specific consumers, Facebook also provides tailored advertising options. Facebook Messenger can also be used by businesses to send personal messages to clients.
Twitter: 166 million daily active users
Twitter sprang to prominence as a microblogging platform that only allowed for text posts of up to 140 characters. It has increased the character limit since its inception in 2006 and now allows users to post other media such as images and videos. It isn’t as popular as Facebook, with over 330 million monthly active users. Consumers, on the other hand, continue to utilise it extensively. It can also be a great site for interaction, such as participating in industry-specific Twitter discussions or responding to customers with customer care questions.
LinkedIn: 160 million users in the U.S. alone
LinkedIn is the most popular professional networking best social media sites or platform. Over 700 million people have signed up for the platform, with roughly 300 million of them using it every month. LinkedIn, which was founded in 2003, allows users to post and respond to job postings, as well as submit their resumes and connect with people in their sector. LinkedIn is particularly beneficial for B2B companies in terms of marketing. It also has alternatives for sponsored advertisements and content creation.
2. Photo Sharing
Examples of Major Platforms
Instagram: 1 billion monthly active users
Instagram is a visual-focused best social media site platform. The site first went live in 2010 and was eventually acquired by Facebook. It is primarily a mobile platform with over one billion monthly active users. Instagram, like Facebook, offers customised advertising solutions to help businesses reach a certain audience. Instagram also allows users to share images, videos, slideshows, stories, and live broadcasts.
Pinterest: 367 million monthly active users
Pinterest is a mix of social networking and search. It is made out of digital bulletin boards where users can bookmark products, project ideas, and motivational images. It’s a great location for businesses to showcase product photographs, DIY ideas, recipes, and distinctive visuals. You may also make your website’s content “pinnable” by incorporating pin-it buttons that allow visitors to share your information on their boards. Pinterest was founded in 2010 and has grown to over 400 million monthly active users since then.
Flickr is a well-known photo and video-sharing network. The site was founded in 2004 and was purchased by Yahoo in 2005. It is now owned by SmugMug. It’s particularly popular among photographers and businesses who want their photographs to be disseminated widely on the internet. It can also help you identify royalty-free photographs to utilise in your work. In recent years, the site’s impact in the industry has waned. It does, however, have roughly 90 million monthly users.
3. Video Sharing
Examples of Major Platforms
Youtube: Over 2 billion monthly active users
YouTube is more than just the most popular video-sharing platform on the planet. In addition, it is the second most used search engine behind Google. Google subsequently acquired the company, which was formed in 2005. Every month, YouTube receives over 2 billion unique viewers.
Even more people access the site and watch videos without creating an account. In general, any company that wants to use video marketing to reach a large audience can use YouTube. The website also offers analytics, enables user engagement, and allows you to embed movies in other websites.
Vimeo: 240 million monthly viewers
4. Interactive Media
Examples of Major Platforms
Snapchat: 229 daily active users
TikTok: 100 million monthly active users in the U.S. alone.
Examples of Major Platforms
Tumblr is a blogging platform with a variety of post styles. Quotes, discussions, films, photographs, and even audio information can all be included. Automattic presently owns the company, which was founded in 2007. In recent years, the number of users has shrunk. It still receives around 400 million visitors per month, though. Tumblr’s business community isn’t as large as it is on Facebook or other social media sites. However, this could help firms stand out from overcrowded websites. It also allows users to effortlessly re-share material and has sponsored postings.
Reddit is a social news and entertainment website with numerous sub-communities devoted to a variety of themes. A registered user can write articles and leave comments on threads to engage with other users. Since its inception in 2005, the service has grown to 430 million monthly active users. Reddit isn’t popular with marketers. It does, however, have a huge number of active, targeted communities, making it a viable alternative for sites looking to grow their audience. For those wishing to network or learn more about the industry, there are also business-related subreddits.
Users can ask questions and get answers on a wide range of topics on Quora. It was founded in 2009 and today has a monthly user base of over 300 million people. Businesses can utilise Quora to develop subject matter knowledge. In addition, search results frequently favour question posts. As a result, your replies may be seen by people who do not regularly use Quora.
Which social networking platform is your personal favourite? Do you have a suggestion for a site to include in our list of the most popular social networking sites?
There are also other top-rated best social media sites that you should be aware of.
Which Social Media Platform is the Most Popular?
Facebook is the most popular social networking platform in the world, with 2.7 billion active users per month. WhatsApp and YouTube are tied for second place, with 2 billion monthly active users each.
Which Social Media Site or Platform is Best for Your Company?
Finding the finest social networks for your business is determined by your goals. Facebook, YouTube, and WhatsApp are arguably the top social media options if you’re seeking for the site with the most subscribers. Twitter is a good option for people who wish to send fast messages. Those wishing to sell to a younger audience should consider Instagram, Snapchat, or TikTok.
What Are the Advantages of Social Media for Your Company?
You may communicate with clients on a personal level via social media platforms. You can reach out to a large number of people with your posts and respond to them individually. It’s a good alternative for contacting new target consumers and connecting with current customers because most of your audience is likely to use at least some social media sites. Many social media networks also provide opportunities for customised advertising.
Consider the Following
Before you start checking in and creating accounts on a variety of platforms, keep the following points in mind:
How much time do you have to commit to social media strategy?
Are you able to create graphics or movies using your current resources?
Are you aiming to increase brand awareness, traffic, or revenue?
Will you need to hire another employee to administer this platform, or will it be simple to maintain?
Once you’ve chosen one or two platforms, keep up with how they’re evolving and what marketers are doing with them. See our Ultimate Guide to Social Media Marketing for the most up-to-date information.